![]() You may win races, however, if you don’t offer the customer a great product and reliability, they will never return for that second purchase. Car buyers like hitching their wagons to successful car companies though this has never really made a difference in the end. Then, as now, what wins on Sunday sells on Monday. Ford saw Ferrari as a means into the European market and worldwide racing success. That automaker was Ferrari.įerrari, facing serious financial woes, was searching for a suitable buyer. To get there, he needed to acquire a European automaker with a reputation for winning. Henry Ford II wanted Ford to be a world class automaker with an impressive resume of global racing wins. ![]() It was exclusively about ego and the age-old battle of winning at all costs. It has history unequalled including four consecutive wins at Le Mans in the 1960s when it was all or nothing against Enzo Ferrari on the world’s stage. Your comments are important to us and help with the development of our online video streaming community.You’ve got to hand it to Ford as a car company. We would like to let you know that your feedback has been forwarded to the proper department.
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